Curious by design.

Understanding is at the heart of what we do. From daily media and shopping habits, to attitudes and beliefs, we create meaning from these patterns and identify emerging trends. We publish our findings here.

Millennial Shopper Report

More so than even Gen Z, Millennials are driving tech adoption.

Social is big, as is streaming, but Millennials are also early adopters of tech like AR/VR. See how their curiosity and willingness to try new things can help shape your campaigns.

Insights

Reducing buying complexity: The push for greater standardization

Read article

Driving retail media innovation: Self-service, standardization, and tech enhancements

Read article

The importance of a curated experience amidst constant change.

Read article

Learn more about the Roundel™ Media Fund, one way we’re championing BIPOC-owned businesses.

Read article

Why Target’s betting on shopper intent as the future of media.

Read article

More data portability. Stronger ROAS. It starts with DSP-agnostic programmatic solutions.

Read article

Media transparency in advertising. Yep, we’re re-imagining media for good.

Read article

Create moments that matter with programmatic media and closed-loop measurement.

Read article

Q&A: Which search marketing approach is right for you?

Read article

3 ways we can transform retail advertising, together.

Read article

Managing brand positivity is a team sport. Organize your team for scale and reach.

Read article

Searching for a way to reach customers this unusual shopping season? Here’s how.

Read article

How advertisers and media partners can close the loop on ROAS, together.

Read article

Life after the death of cookies: Re-imagine your media toolkit.

Read article

What the next generation can teach us about the future of e-commerce.

Read article

Reports

CTV x Commerce Insights Report

Target guests continue to adopt streaming at a rapid pace. In partnership with Innovid, we look at how to deepen engagement with guests through CTV, while building loyalty and driving shoppable experiences.

Gen Z Insights Report

Millennials still wield more purchasing power, but in the next decade or so, it will be Gen Z’s turn. Get to know adult Gen Z (currently 18-26 years old), to grow sales—and loyalty—through key life stages.

Millennial Shopper Report

More so than even Gen Z, Millennials are driving tech adoption.

Social is big, as is streaming, but Millennials are also early adopters of tech like AR/VR. See how their curiosity and willingness to try new things can help shape your campaigns.

Back-to-school insights

Advertisers saw a 2.5x+ bump in ROAS across BTS Target.com placements. See more insights to optimize your brand’s BTS campaigns.

Subscribe for the latest news and updates.